Securitas - Public Web Foundation
UX/UI Design · Design System · Information Architecture · Responsive Design
ChallengePublic Web needed more than a navigation update. The existing ecosystem had unclear target groups, fragmented content, complicated journeys, and limited alignment across markets, making it harder for users to find relevant services and for teams to roll out consistent experiences globally.
The opportunity was to connect user needs, business goals, content structure, Information Architecture, and future template rollout into one shared model for global and local websites.
My RoleI led workshops together with the CX Lead and collaborated with Growth Marketing and key stakeholders to define personas, user journeys, business priorities, and content needs.
I contributed to shaping the IA direction, mapping services and content into clearer structures, and connecting the work to scalable design system foundations and future template rollout.
SolutionWe created a shared Public Web structure that organized key areas such as solutions, products and services, industries, contact and support, careers, insights, and local market content into a clearer global/local model.
This structure became the foundation for new templates, navigation logic, content planning, SEO alignment, and a stronger Design System Foundation that could support future website development at scale.
From IA to scalable design foundation
ScopeDesign System Mobile-first Accessibility Localization
With Public Web supporting 45+ websites across markets, the new IA needed a scalable design foundation beyond desktop-first layouts. Mobile usage shaped decisions around clearer navigation, stronger content hierarchy, and more flexible components.
I identified that the existing UI foundation could not support future website growth at scale, so I helped establish a Figma-based UI kit with reusable components, patterns, and documentation for design, development, and rollout.
Aligned with the brand team and key stakeholders, this created a shared design language, improved consistency across markets, and enabled more scalable template and website development.
OutcomeThe work helped move Public Web from fragmented page-level decisions toward a scalable product foundation shared across business, UX, content, SEO, and delivery teams.
It supported the rollout of the new global Public Web IA, starting with Norway, and created a more consistent, locally adaptable foundation for future market adoption and template development.
