Light Urban Vehicles
Visual Identity · Brand Exploration · Logo Concepts
BackgroundLuvly needed a modular visual identity direction that could reflect its minimalist, sustainable, and human-centered approach to urban mobility. The aim was to create a brand expression that felt lightweight, accessible, and adaptable across identity elements and early digital touchpoints.
During my time at Apartment Design Studio, I contributed to the visual identity exploration for Luvly. My work included exploring logo directions, typography, color palettes, and early landing page UI concepts to help translate the brand direction into a clearer digital expression.
CreditsArt director, Joel Cornéer
I focused on creating a consistent visual language across identity and UI touchpoints, with attention to hierarchy, accessibility, layout clarity, and overall brand consistency.
