Securitas - Digital Brand Experience
Brand System · Motion Design · Art Direction · Design Governance
OverviewSecuritas’ growing digital presence required clearer standards for motion, accessibility, visual storytelling, iconography, and content creation to maintain consistency throughout the brand experience.
As part of the Global Brand Team, I contributed to the development of digital brand standards, helping shape a more consistent experience across channels, markets, and touchpoints.
Motion FrameworkCreating motion principles for digital products, campaigns, social media, and branded content.
Sustainability DirectionExtending the brand with a sustainability-focused color palette, accessibility standards, and art direction.
Brand System & CommunicationDeveloping reusable systems for content, layouts, presentations, and iconography.
